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Published Aug 15, 2015
Sneaker Wars: Under Armour vs. Nike
Stacey Davis
NYCHoops.net Staff Writer
On August 21-22nd Under Armour Elite 24 will celebrate its 10th Anniversary game at Pier 2 in Brooklyn, NY.
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This year's event recently has become clouded with controversy with UA competitors Nike introducing a similar event put together in a matter of days in an attempt exert the power of the swoosh brand.
Some have coined the two events as a sneaker war a battle of shoe brands with elite student-athletes as their pawns. The early influence of a brand on a student- athlete can increase the likelihood of a long term beneficial relationship once the player becomes a professional.
Only a few days ago, Nike announce a trip to Bahamas using the already establish select group of EYBL players. The event is schedule for August 21-22nd with two days of workouts and training. The Nike team will face the Bahamas National Select Team and the game will be live-streamed.
The Elite 24 event has two Nike players on their roster Troy Brown and Udoka Azubuike.
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